kidd81.com - freelance creative designer

Channel 7 - community television approached Blue to revamp their entire branding. The channel had come an awful long way since it first aired on cable television and they effectively wanted to take the company to another level.

Their original brief was to create a brand which screamed out ‘community’ and ‘voice’. After all this is what the channel was all about, having a voice and working close with the community.

I came up with a branding concept which I felt portrayed them as a forward thinking company, which is modern and fun too.

A final proposal was to re-invent the brand name to simple ‘seven - local tv’ and drop any connotations with the old branding known as 'Channel 7'

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