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Project Summary

Coolio!

Nicholas Deakins presents lastbandstanding.co.uk

kidd81.com @ BlueInkAgency.com
Client | Nicholas Deakins
Delivery | Campaign Concept, Wall-to-Wall Branding, National Print Campaign, Online Marketing
Website | N/A

Overview

This was the first of many major campaigns I worked on at Blue. Nicholas Deakins were keen to increase their brand awareness across the country.

Our concept lastbandstanding.co.uk was a website platform designed to find the greatest unsigned band in the UK. The general public would cast votes on acts they liked and a shortlist of three bands then went on to compete in a live final at The Cockpit in Leeds in November 2008.

The Summer long campaign acquired over 60,000 unique clean email addresses which Nicholas Deakins would use to promote their brand in the future.