kidd81.com - freelance creative designer

Overview

Running parallell the print campaign Hein Gericke were keen to promote a range of value goods, such as their own branded products. This was known as Hein Gericke ‘White Label’.

I wanted the branding to be easily recognisable yet basic in its own right. I was keen to create something which would would stand out as ‘White Label’ items in stores. I did this by keeping the text simple – black and white with red accenting. I also encorporated two bike 'racing stripes' which we used as advertising quirks throughout the campaign.

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